Effective Proposal Writing Workshop

Do you struggle to produce clear, persuasive proposals and tenders? This one-day course will teach you how to write quickly and effectively to achieve the business results you want. The same approaches can be applied to all your business writing, from emails to newsletter articles, publicity materials, website copy, case studies and award entries.

Make your writing work for you

You need to write clearly, accurately and quickly to produce results in today’s competitive world, especially if you are trying to win new business by creating effective tenders and proposals.

Win That Bid’s Effective Proposal Writing course, tailored to suit the particular needs of each client, teaches you the principles and practice of good writing so that you can apply them in your tenders and proposals and in everything you write.

The course includes sessions on planning, target audiences, format, structure, style and grammar. You will see examples of good writing, practise key techniques and have the opportunity to discuss your current writing projects.

Why you should attend

Learn how to:

  • Identify your objectives
  • Write persuasively and confidently
  • Be aware of your readers
  • Adopt the right tone for your audience
  • Structure your ideas
  • Write clearly and accurately
  • Improve presentation
  • Organise your proposal writing projects

Who should attend?

  • Anyone who writes tenders and proposals as part of their work
  • Anyone who thinks they spend too long producing documents
  • Anyone who thinks their writing may be unclear, confusing or too complicated

What course materials are provided?

Each participant is given a workbook including notes, examples and exercises covering every section of the course, which they take away at the end. Additional materials may include newspaper cuttings, magazine articles or online screenshots.

Every Effective Proposal Writing course is tailored to the needs of the participants and their organisations. A typical one-day schedule would be:

Course overview

  • Why effective writing is good business
  • Tenders and proposals – identifying your audience
  • Setting clear objectives
  • Organising your material
  • Creating a logical structure
  • Key messages
  • Selling a solution
  • Basics of attractive design


  • Making it easy for your reader
  • Avoiding jargon
  • Spelling, punctuation and grammar


  • Organising your writing project
  • Sub-editing your copy
  • Proofreading

There will be time to share experience and discuss current projects throughout the workshop.