It seems that there will be no yellow brick road leading to the London Olympics. However, there will be a green one: it was revealed that cycling will be a favoured means of transportation in the capital city. The Mayor of London has recently announced £1.49 million of funding for the first two Cycle Superhighways and a Cycle Hire scheme will also be launched: no less than 6,000 bikes will be available from a planned 400 docking stations!
All good here for private commuters – however, massive disruptions are expected in public transports during the Olympics. As the Olympic Delivery Authority (ODA) Chairman John Armitt recently admitted ‘Moving hundreds of thousands of spectators and tens of thousands of athletes, media, officials and Games workers in the summer of 2012 is a huge logistical challenge.’
How is that good news for creative businesses? The London 2012 Olympics is approaching advertising and media agencies with a brief to communicate transport changes around the Games. Professionals in the field of advertising, media buying, digital, CRM and PR are needed.
The winning agencies will be briefed to create campaigns such as door-drops in the most affected areas, posters at Tube stations, TV executions and online updates to keep the public, workers and spectators informed of any day-to-day changes. These will include information on such transport issues as travel to and from all of the sites, including the Olympic Village in Stratford and the rowing venue in Eton; any transport disruptions or road closures caused by the Games; any changes caused by building work in the run-up to the event; and any disruption once it has finished.
If this sounds like a gold opportunity to you and your creative business, you can either click the heels of your red shoes or give Win that Bid a call – we’ll make sure you make your way to the Olympics!