Creating a successful bid schedule

It’s possible to “wing” a bid if you consider early onset heart palpitations to be an acceptable business expense. If for some reason that isn’t desirable (or you want to win), bid writers should have a properly constructed schedule. You might live to win another bid!

What should the bid schedule account for?

The bid schedule should account for several major elements:

  • when are activities scheduled?
  • who is responsible for carrying them out?
  • which elements of the project are behind schedule or at risk?

It should also provide some flexibility at the end of the project. Submitting a bid is a time consuming and sometimes stressful process – bid portals can be temperamental and each dimension requires checking before the final submission. Time will be required for final proof-reading, formatting, late clarifications and other unexpected issues.

Clear lines of responsibility make it easier for any member of the team to understand where to go for information. At the same time, it also helps to avoid the most frustrating of delays; bid writers inadvertently duplicating each other’s work.

What are your project milestones?

Milestones are significant project events on which to build specific tasks around. Each task and its associated timeline can be tracked by the Project or Bid Manager (who might not be familiar with the specifics of each task). Each milestone is associated with a deliverable which provides evidence that the milestone has been completed.

When choosing your milestones, use the terminology stated in the bid documentation. Milestones should be discussed and signed off at the kick-off meeting by all stakeholders prior to the bid schedule being populated with tasks.

What are your dependencies?

Dependencies are points in the project where a problem with one aspect will affect other areas of the problem. Internal dependencies can be dealt with and identified within the team. External dependencies, out of the bid writer’s control, should be identified when assembling the schedule so that those responsible (a consultancy or accountancy firm, for instance) are aware of their own responsibilities and place in the schedule. Identify ownership of the dependency and place a milestone in the schedule to make it easy to check their status at any time.

How do you know how long things will take?

This is often a matter of experience and process but following these guidelines can help:

  • build in a contingency for unexpected issues;
  • set page/word limits. This will allow you to assess writing, assembling and review periods;
  • agree on style and writing conventions at the earliest opportunity, ideally at the kick-off meeting; and
  • ensure the bid team has a thorough understanding of the project’s win themes.

In particular, the latter two elements can really speed up the drafting process. Bid writers will have a much easier time writing a draft around themes rather than trying to crowbar them into an existing document.

Remember to plan for time consuming events which may have implications for the project even if no-one is actually working on them (such as acquiring permits or letters of support). Projected dates for acquiring or finishing these matters should be placed into the schedule, especially if they create some kind of chokepoint.

Post project, assess the processes you used and the success of the bid schedule. If it all seems like too much hard work give Win that Bid a call: they’ll be create your bid documentation and can manage the entire process.

Choosing a bid management consultancy

There are many reasons for recruiting a bid management consultancy:

  • The next tender is a must win contract
  • You want to improve your bid writing capabilities
  • You are short of bid management resource or a Bid Director
  • You need to find the best contract opportunities
  • Your Win Rate is simply not where you want it to be

Writing and managing a bid for a commercial contract or a local authority tender can be a daunting prospect, demanding skills that your company may not have needed before. However, hiring a bid management consultancy represents an additional cost, so what should you look for when choosing?

Find Tenders

It may be that you want to find the best contract opportunities for your business. Find bid writers who know their way around the arcane tender websites to find contracts for tender in whichever industry you are involved in, from construction contracts to public sector tenders. Moreover, find a bid writer who will be honest when assessing your capabilities and chances of success. There’s no point in wasting precious time and money applying for tender contracts you can’t win.

Bid Writing

Writing bids is a complex and time consuming process. Find bid writers who have years or decades of practice in assembling bid proposals, who understand the art of tender document templates and win themes and the most effective use of language. Search out bid writers with experience of public sector tendering as both bid writer and procurement officer, with detailed insider knowledge of the UK tender process. A good consultancy will vastly increase the pool of skills available to any company tendering for contracts.

Bid Management

Managing a bid is an enormous undertaking often involving months of work. Many stakeholders and hundreds of documents require co-ordination. Look for veteran bid managers and Directors with reputable accreditation (APMP or similar) and many years of understanding in how to win tenders. Find bid managers or Bid Directors who know how to deal with the inevitable crises and problems, and are willing to work out of hours to fix them.

How to Win Bids

Bid consultants don’t just have to write your bid; they can also transform your capabilities. Training sessions can show your staff how to tender for contracts and greatly improve their processes. They can help assemble the necessary documents and skills to get those local government tenders or commercial opportunities. Properly trained and experienced bid consultants can help you win that tender contract even if they are not involved in the actual process, by transferring their skills and experience to your team.

Win that Bid

Win that Bid possesses all of the qualities and experience needed to help you win that tender contract. Our multi-sector bid management specialists have worked across the industry and in procurement, and used those skills to transform the capabilities – and bottom line of many organisations. From training to bid writing, Win that Bid today!

Technically Speaking

Readers of this blog will have seen many admonitions against boilerplate, jargon and overly complex technical data. However, there will be times – especially in the method statement – that this can’t be avoided.

Some of the usual basic rules apply:

  • Keep it simple
  • Keep it focused on the client
  • Avoid complicated terminology
  • Avoid long polysyllables in general (if like me you had to look that up, you know why!)
  • Use the client’s terminology

What will the reader focus on?

Informed, technically minded readers will be looking for accuracy and so it is imperative that your data is correct. This is especially important when submitting similar but distinct data across different lots. Be really careful when reformatting complex tables – it could mess up or remove entire columns of data.

More pragmatic thinkers will be looking for simple illustrations of your point and win theme. Bid writers need to strike a balance between impact and legibility on the one hand and specific detail on the other. In all cases make sure your charts are large and legible. Don’t be afraid to put complex charts into separate appendices.

A bid writer’s data needs to be backed up. A reader won’t automatically believe that you’re capable of meeting the terms of a security tender just because you lay out the particulars of how you would do it. Details of your experience and benchmarking will help, and will often be what less informed readers will look for first.

Is this necessary?

Ask whether your technical details are necessary. Often, bid writers will be asked to provide specifics. In that case, provide everything requested – but if they didn’t ask for something, ask yourself how the technical data relates to your message and win theme. If you can take it out without reducing the impact of your message, do so.

Focus on specific benefits to the client

When discussing technical detail, bid writers should focus on the benefits of the client. If your magnificent new threshing machine reduces fuel costs by a third, discuss how that will help the client’s bottom line rather than spending paragraphs on self-congratulation and long, specific explanations of which semi-legal uses of vegetable oil were used to achieve it.

The client will want certainty (especially for security tenders and the like). The buyer will want to know whether your processes work, and especially what will happen if some part of them fails to work. They will want to know that your product will be the solution to their problem, rather than a source of new ones.

Your technical statements are there to prove that. Win that Bid can help you strike the balance between legibility and detail.

Finding your voice

Writing a bid means writing dozens of documents for a wide (and sometimes mysterious) audience. That means employing some basic writing techniques to get the best possible impact out of your proposal. There are some basic strategies for clear bid writing:

  • Be direct and concise.
  • Avoid block text. If it becomes unavoidable, break the page up with images, charts and text-box quotes.
  • Avoid using generic boilerplate sales language. We’ll discuss why below.
  • Words like would, could, might and may reduce the sense of quiet assured confidence in your bid, creating doubt in the mind of the reader.
  • One idea per sentence. What you really should avoid when bid writing is giant run-on sentences full of commas and different notions, that confuse the reader and reduce the flow of the document to a thick viscous sludge that causes the client to struggle for breath like a beached whale, as demonstrated by this sentence. Aren’t you glad that’s over?

Research the client

When writing a bid be client focused and personalised. One company’s non-specific generic boilerplate reads much the same as another’s, and will likely bore the reader. More to the point, a cut and paste job will fail in one of the basic goals of the bid – to demonstrate that the bid writer has a clear understanding of the goals, issues and problems faced by the client.

Determine who the reader of the bid (and its separate sections) will be. Are they informed enough to understand the specifics of your solution or are they seeking to employ you to provide a service with which they are technically unfamiliar? You should also write with personality in mind, even if you know yourself to be writing a bid for a team to read. Pragmatic thinkers will be interested in results, and look for direct language, brevity and the strong use of graphics to quickly illustrate a point. Analytical thinkers will prefer a focus on detail and accurate facts, with charts and graphs.

In general, it is best to avoid lots of Technical Jargon in an Acronym Soup (TJAS), even if you are expecting an informed audience. Anything that slows down reader comprehension will hurt the bid. If the client is using different terminology to that commonly used in your organisation or even your industry, it will normally be best to use their wording.

Given the sheer scale of many bids, applying these ideas can seem like a frightening prospect. Win that Bid can pass the lessons learned over many successful bids to your bid team.

Did your Win Theme get bronze, silver or gold?

The client has a problem that it can’t solve itself. So it submits an invitation to tender (ITT) in order to discover the best available solution to that problem. In order to attract the client’s attention, a bid writer needs to have the most compelling solution to that problem, and that should all be encapsulated in the Win Theme which needs to run through the entire bid proposal.

Brainstorm the problem

If you are having trouble coming up with a win theme, consider the client. Is it a public sector tender or for a private company?

  • What does the client want?
  • Why do they want it?
  • What are the client’s priorities?
  • What are the client’s long term goals?
  • What worries the client?
  • What skills or products do I have that can answer those questions for the client?

Focus on the client

The client’s problem isn’t going to be solved by a detailed description of your company, its history and achievements, or even the quality of your general services. It needs a specific solution, which your bid writer’s win theme should address. Is there one primary focus – cost, regulatory compliance, innovation?

What can you offer the client that beats your competitors?

Make it the theme of your bid proposal

Once you’ve decided on a win theme, weave it through your document – not just the executive summary. Your bid writers should emphasise how your technical solutions reflect the theme. Highlight how your solution will allow the client to meet the goals you have identified.

If you or your bid writers are having trouble finding a compelling win theme, Win that Bid can help you find the answer!

Processing your Proposal

Submitting a winning bid is an enormous task. The method statement alone might consist of 10 or 15 different documents and dozens of appendices. The final process of assembling a tender proposal often involves an enormous deluge of information, emails and revisions, during which time there isn’t time to stop and think. This is one of the reasons it is so important to take stock after the proposal for the tender opportunity has been submitted.

How effectively did the team work together?

Even when the bid writing team is working well together, there can be problems which effect the creation of the tender proposal. These often involve lines of communication, especially during the review process. It is important to ensure that the team is aware of where their different responsibilities lie. Creating checklists and document folders available simultaneously to the entire team can be a great help.

How effective was communication between the bid team and other people involved?

During a large proposal the bid writing team may well have needed a great deal of technical information for method statements or financial documents. A delay here can be a real bottleneck in submitting the final tender proposal.

Again, problems here can often be down to failures in communication. After submitting the tender proposal, discuss where those problems occurred and what can be done to ameliorate them later.

What can be done to improve on the process?

There will be times during a bid where you will wish you had done something in a different order or used a different method. During the final assembly of the bid there often isn’t time to implement that change.

After the bid, note down the problems that occurred and the solutions that came to mind. Take the chance to update your internal process documents or create a checklist of things to assess when going for the next tender opportunity. Win that Bid can help you assess your processes to make them even more effective.

Police privatisation: an arresting opportunity?

David Taylor-Smith of the security company G4S recently grabbed headlines by stating that private companies will be running large parts of the UK’s police service within five years. His statements were supported by news that at least 10 police forces are considering outsourcing parts of their service to the private sector in response to funding shortfalls brought on by government cuts.

Taylor-Smith’s statements simply focused minds on a trend already causing consternation among many observers. The American experience in privatised law enforcement has been riddled by stories of corruption, genuinely horrible scandals and enormous pork barrel spending at taxpayer’s expense. And while people laugh at the classic Fry and Laurie sketch from decades ago, areas of London have already reverted to the Victorian situation of overlapping private spaces patrolled by company personnel, disrupting police response times and creating some disturbing civil rights issues. If frontline police services are privatised, precedent suggests that most of those tender contracts will go to established firms with extensive backroom contacts.

Not all of the requirements being investigated by the police are so controversial. Managing the vehicle fleet, providing legal support and even helping victims and witnesses; these opportunities for bid writers are all less likely to be delayed or prevented by political clashes.  Existing companies experienced in public sector tenders for maintenance, human resources or social care could find important roles within the police force.

Bid writers looking to win public sector tenders in the police force must be aware of how politicised the process could potentially become.  Consider the image of the company and be ready to discuss issues of social value during the bidding process. The stated goal of the outsourcing deals is to reduce costs; bid writers will encounter procurers who hope they can reduce their overheads while improving levels of service at the same time.

As more information about potential police tender opportunities becomes available, companies should carefully consider their options. Win that Bid can help bid writers, both in putting together an appropriate tender document, but also in deciding whether an apparently lucrative policing tender contract is going become a dangerous albatross in the long term.

How to Win Construction Tenders

In 2011 more than 100,000 tenders, worth over £220 billion, will be published in the UK. That represents a significant opportunity for you to expand your business and increase your turnover by bidding for construction tenders.

Often, the work is right on your doorstep, and opportunities to bid for construction tenders will increase with the implementation of the new localism bill. This aims to force local authorities to seek out local companies to complete their contracts. Of course, there’s also a global market of private companies out there, just waiting for you to claim a slice of the construction contracts that are available.

This world of opportunity means you should consider carefully before writing a construction bid. Is the contract one that you really want to go for? You would be well advised to concentrate your construction bid writing in areas that are the core strengths for your business. There will be other opportunities to open up new markets through word of mouth and other avenues. For construction bid writing, stick to what you know best and gather some great feedback for a job well done. That completed tender is then likely to lead to referrals for more varied work.

Tenders Direct is a useful place to seek out construction bids. This comprehensive database is easy to search in quite focused geographical and work-related areas, so you can easily see where the construction bid opportunities are.

We have partnered with Tenders Direct to offer you a bid management service tightly focused on your areas of expertise. Using our promotional code you can save £150 on your registration fee.

Through our Bid Management Service, we can then manage your construction tender opportunities, assessing how each potential contract fits in with the scope of your business. We will then filter 10 or 20 Pre-Qualification Questionnaires (PQQs) per annum to you. Thus, our Bid Management service saves you time and energy on hunting down construction bid writing opportunities so you can concentrate on the work you really want to do.

On your behalf, having scoped out your best fit construction bid opportunities, we can help you through all the stages of the bid writing process. From our experience, if you use our full construction bid writing service, you can realistically expect to be short-listed for one in three construction tenders and win sixty per cent of those bids.

We hold a library of your key documents such as insurance and policies, which will need to be submitted for every tender. Using those and in close consultation with you, we can complete the whole bid writing service for you.

You are in charge. Having been presented with the construction tender opportunities we find for you, if you want to take over the bid writing process from there, you can. Alternatively, we can handle the entire process for you.

Our construction bid writers have over 15 years’ experience in procurement and other relevant disciplines. They are familiar with many of the organisations and individuals buying construction services. That means they are well placed to help you through every stage towards winning a construction tender, from the invitation to tender right up to the final presentation.

Knowledge of the buyer is crucial to securing construction contracts. Buyers want to deal with contractors who fit in with their culture and who will follow their policies. As we know these buyers well, we can put you ahead of your competitors, with our team of experienced construction bid writers helping you to present your bid in a way that will score you highly in bid comparisons and which will tell buyers exactly why you are right for their job.

We are the UK’s largest tendering consultancy, which means we have the knowledge and expertise to write compelling construction bids.

For professional bid management, to improve your win ratio, or for a full construction bid writing service, call Win That Bid on 0203 405 1850 or e-mail hello@winthatbid.com.

How to win UK government bids and tenders

The UK coalition government is committed to putting more work out to government tenders. It’s already an enormous market with £7.6bn being spent by central government alone, which means public sector tenders in the UK offer a precious opportunity to grow your business.

More UK government bids than ever ..

Adding to that outsourcing pressure, too, is the new localism bill that aims to force local authorities in the UK to procure more than 25% of its business from local companies through government bids. UK opportunities are good, there are more UK government tenders to go for, and that’s all before we consider tendering in Europe.

Which UK government tenders would you like to win?

Our advice is always: play to your strengths. Use government tenders to bolster your strongest business, not to try to open up new markets.

Finding UK government tenders

For UK government tenders we recommend Tenders Direct. It’s comprehensive, free to search for government tenders, UK based, and shows the last year of tender opportunities so you can get an idea of what’s possible. For a quick calculation, think in terms of getting shortlisted for one in three public sector tenders and then winning 60% of those (assuming we’ve selected and written the tender).

Tenders Direct isn’t free (you can, however, save £150 using our promotion code here ) but they save you time by manually filtering the public sector tender opportunities you receive.

UK government bidding project management

Use our Bid Management service to help you win government tenders in the UK, Europe and worldwide.

Because successfully winning government tenders is partly about selecting the right tenders, we then manage that stream of government tender opportunities on your behalf, usually under a 10 or 20 per annum Pre-Qualification Questionnaire (PQQ) bid management service.

We maintain a library of your key documents such as insurance and policies, ensuring we only spend time on key points of difference when completing a tender document. Effective bid management is about managing time and resources.

To win UK government tenders, use experienced people

If you just need someone to organise the initial stage of your bidding process, you can take over from here. However, our bid writers have a minimum of 15 years experience and most have come from the procurement world and know many of the buyers and organisations, so we can help with all stages of winning a bid through invitation to tender (ITT) to the final presentation.

In these later stages it’s very important to know the buying organisation .. their culture, policies, and supply chain. Here we have a head start because our experienced team knows the government buyers and their scoring methodologies, so we are able to help you create content that presses the right buttons.

(If you are working on larger or more numerous bids, it’s worth knowing that, as the biggest tendering consultancy in the UK, we can provide extra muscle as and where you need it.)

For professional bid management, to improve your win ratio, or when you need more skilled resource while tackling government tenders, call Win That Bid on 0203 405 1850 or email hello@winthatbid.com

Tender Writing Insights: Managing Online Tender Portals

Recently, some of the Win That Bid team completed a large and complex bid involving the public sector portal ‘Bravo’. There are hundreds of online procurement portals around all with their own language and foibles. However, there are some basic principles that can help you when, with that deadline looming, you find yourself wrestling desperately trying to submit your online tender.

Access

Know your login details and ensure you have the correct level of user access

Having spent weeks or months with your head buried in the tender writing documentation, the time has arrived to upload your submission. And if you’ve forgotten your login details or do not have a sufficient level of access let’s hope you haven’t realised this too late i.e. out of working hours, during busy periods or just prior to the deadline. Online help will only get you so far so if it’s a human being you need to speak to then make sure you do so in advance.

Utilise quieter periods

Early mornings, late nights, weekends and Bank Holidays are ideal

The majority of your competitors will leave their tender writing and submission to the last minute. The risk here is that the portal will time out due to the sheer volume of documents being uploaded. The Win That Bid team who worked on this latest bid submitted documents as they were completed, and in some cases as far as two weeks in advance. They also made use of early mornings, late nights and the Easter holidays.

Upload larger documents first

Larger documents take longer

As larger documents take longer to upload start with them first. This is especially the case with heavy document based tender portals such as Bravo that may not have a limit on the amount of tender documents you are allowed to submit.

Save, save, check, check again and save

Don’t get timed out or caught out

Tender portals will usually time out after 15 minutes of being dormant. Make sure to hit save as soon as you’ve uploaded your latest documents.

Once you have finished uploading go back and check all questions have been answered and all documents have been uploaded. Often you can print the documents list from the portal and more than often you will find there is at least one document missing. Never assume a document has saved.

And if it’s all too much outsource your tender writing, bid and document management to the 2am wrestling experts at Win That Bid.