Qatar – Should Your Business be There?

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Until the award of the 2022 World Cup, few people had heard of Qatar, now construction opportunities are abound.

With a population of just 2 million, a landmass the size of Wales and vast oil and gas reserves, the country has the highest per capita GDP in the world. This new found wealth has brought with it an appreciation that energy is finite, and as a result, the government has extensive development plans for the country and need help to achieve its vision:

“By 2030, Qatar aims to be an advanced society capable of sustaining its development and providing a high standard of living for all of its people. Qatar’s National Vision defines the long- term outcomes for the country and provides a framework within which national strategies and implementation plans can be developed.”

Qatar’s future is dependent on successfully establishing itself as a centre of excellence in areas such as education, medicine and sport. The investment in infrastructure has commenced (to the tune of $220 billion).

Unsurprisingly, British and international businesses are arriving in their droves to invest, build, advise and deliver construction projects.

Outside of the energy sector, the largest tenders to be found are in construction (hotels, stadiums, accommodation, offices, schools, universities and shopping malls), transport (highways, railways, port expansion, new airport) and utilities.  Companies looking to capitalise on this growth need to review the opportunities that this exciting new market has to offer. Win That Bid opened its Doha offices in 2013 and is ready help you achieve this.

There is no place like the Olympics! Creative biz are needed to communicate transport changes around the Games

It seems that there will be no yellow brick road leading to the London Olympics. However, there will be a green one: it was revealed that cycling will be a favoured means of transportation in the capital city. The Mayor of London has recently announced £1.49 million of funding for the first two Cycle Superhighways and a Cycle Hire scheme will also be launched: no less than 6,000 bikes will be available from a planned 400 docking stations!

All good here for private commuters – however, massive disruptions are expected in public transports during the Olympics. As the Olympic Delivery Authority (ODA) Chairman John Armitt recently admitted ‘Moving hundreds of thousands of spectators and tens of thousands of athletes, media, officials and Games workers in the summer of 2012 is a huge logistical challenge.’

How is that good news for creative businesses? The London 2012 Olympics is approaching advertising and media agencies with a brief to communicate transport changes around the Games. Professionals in the field of advertising, media buying, digital, CRM and PR are needed.

The winning agencies will be briefed to create campaigns such as door-drops in the most affected areas, posters at Tube stations, TV executions and online updates to keep the public, workers and spectators informed of any day-to-day changes. These will include information on such transport issues as travel to and from all of the sites, including the Olympic Village in Stratford and the rowing venue in Eton; any transport disruptions or road closures caused by the Games; any changes caused by building work in the run-up to the event; and any disruption once it has finished.

If this sounds like a gold opportunity to you and your creative business, you can either click the heels of your red shoes or give Win that Bid a call – we’ll make sure you make your way to the Olympics!