There is no place like the Olympics! Creative biz are needed to communicate transport changes around the Games

It seems that there will be no yellow brick road leading to the London Olympics. However, there will be a green one: it was revealed that cycling will be a favoured means of transportation in the capital city. The Mayor of London has recently announced £1.49 million of funding for the first two Cycle Superhighways and a Cycle Hire scheme will also be launched: no less than 6,000 bikes will be available from a planned 400 docking stations!

All good here for private commuters – however, massive disruptions are expected in public transports during the Olympics. As the Olympic Delivery Authority (ODA) Chairman John Armitt recently admitted ‘Moving hundreds of thousands of spectators and tens of thousands of athletes, media, officials and Games workers in the summer of 2012 is a huge logistical challenge.’

How is that good news for creative businesses? The London 2012 Olympics is approaching advertising and media agencies with a brief to communicate transport changes around the Games. Professionals in the field of advertising, media buying, digital, CRM and PR are needed.

The winning agencies will be briefed to create campaigns such as door-drops in the most affected areas, posters at Tube stations, TV executions and online updates to keep the public, workers and spectators informed of any day-to-day changes. These will include information on such transport issues as travel to and from all of the sites, including the Olympic Village in Stratford and the rowing venue in Eton; any transport disruptions or road closures caused by the Games; any changes caused by building work in the run-up to the event; and any disruption once it has finished.

If this sounds like a gold opportunity to you and your creative business, you can either click the heels of your red shoes or give Win that Bid a call – we’ll make sure you make your way to the Olympics!

Coming Soon!! London 2012 opportunities for Services, Sports, Artists, Catering, Technology, Photography and Flowers too!!

Fresh off the press, get your diaries ready. If you’re in the business of Services, Sports, Art, Performance, Events, Soft Facilities Management, Catering or Technology – Now is your time to be part of history!!

During a seminar held on Friday at the Department for Business Innovation and Skills, the ODA announced that there’s still a massive £1 billion left to spend on the remaining 50% of the construction of the Olympic sites. And if that wasn’t enough to whet your appetite, there’s also £700 million of private investor money that LOCOG (London Organising Committee for the Olympic Games) will be using to procure. As always, all direct ODA and LOCOG opportunities will be advertised on the online portal www.CompeteFor.co.uk. For your chance at striking gold get your business registered today!

So, here they are…

Services

  • Late 09/early 2010: Graphic Design, Translation and Public Relations
  • January – March: Office Accessories, Supplies and Services
  • April – June: Operational Readiness Support and Information Services

Sports

  • Late 09/early 2010: Equestrian Surface, Gymnastics, Athletics and Archery Equipment and Athletics Flooring
  • January – March: Gym Fitness, Canoeing and Swimming Pool Equipment and Support Boats for Sailing
  • April – June: Rowing, Sailing and Cycling Equipment

Artists, Performance and Events

  • Late 09/early 2010: Major Event Production Services
  • January-March: Photographic and Video Services and Photographic and Filming Equipment

Soft Facilities Management and Catering

  • Early 2010: Catering and Food Services, Cleaning and Waste, Clothing and Uniforms, Signage and Flags, Soft Facilities Management, Luggage and Cases, Plants and Flowers

Technology

  • Late 09/early 2010: IT Master re-seller, Unix Servers
  • January-March: Framework for New Media Providers up to